Claritin - The Outsideologist Project

We animated this colorful music video that celebrates the joy of the outdoors, entitled “Unboring Starts With U” for Claritins Outsideologist Project. Client: Bayer Agency: Energy BBDO Chief Creative Officers: Josh Gross and Pedro Pérez Executive Creative Director: Susan Treacy Creative Directors: Gloria Dusenberry, Manuel Torres Senior Copywriter: Tanvi Tandon Senior Art Director: Jason Murray Head of Integrated Production: John Pratt Executive Producer: Vanessa Luhr Producer: Chris Totzke Production: ATK PLN Director/ECD: Daniel DelPurgatorio Production Designer: Angela Finney Prop Master: Josh Zeuske Production Assistant Art Dept.: Dylan Castle Director of Photography: O’ Connor Hartnett 1st AC: Drew Beeson Gaffer: Ryan Zeller Production Assistant: Nick Rubin Editor: Chris Collins Editor: Richard Reininger Storyboard Artist and Character Design: Bill Halliar Character Design: Joi Fulton, Benjamin Girdwood, Dustin d’Arnault