Forgiveness for Schneider Beer - Ogilvy & Mather Argentina
The taste and quality of a Schneider Beer could be summarized in a big secret: maturation time.
Ogilvy & Mather Argentina and Schneider visualized that this maturation is the same that men need: conquering a blonde and a brunette, cheating on your girlfriend, sneaking out, etc.
“Somehow, this is the first commercial of the category dedicated to women, and we like that very much. “Forgiveness“ is a sincere apology from male to women for the immaturity and maleness“, declared the ECDs of the agency.
Credits:
Advertising Agency: Ogilvy & Mather Argentina
Client: CCU - Schneider
Title: Forgiveness
ECD: Javier Mentasti, Maximiliano Maddalena
Creative Director: Juan Pablo Carrizo, Patricio Elfi
Art Director: Tomás Duhalde, Juan Ignacio Peirano
Copywriter: Tomás Duhalde, Guido Freiberg
Head of Art: Diego Grandi
Head of Planning: Rodrigo García
Account Group Director: Rodrigo Luque
Account Director: Marina Figoli
Account Executive: Celina Correa Luna
Account Assistant: Lucas Sáez
Head of audiovisual production: