Selena Gomez Talks Getting ‘Mouthy’ on Instagram and Leading a Mental Health Focused Beauty Brand

Selena Gomez is committed to Rare Beauty, she said at the 2024 TIME100 Summit in New York City on Wednesday. Gomez launched the vegan and cruelty free makeup line in Sept. 2020, and it has since amassed a valuation of $2 billion, a figure that led to reports of a potential sale in Rare Beauty’s immediate future. Read more: Subscribe to TIME Breaking News YouTube Channel ►►: Subscribe to TIME’s YouTube channel ►► Subscribe to TIME: Get the day’s top headlines to your inbox, curated by TIME editors: Follow us: X (Twitter): Facebook: Instagram: