Kareena Kapoor Khan in Lux’s new film says it’s more than that pregnancy glow

Women are subjected to judgements, and pregnancy is no different. Though a special period in every woman’s life, more often than not, she doesn’t get to enjoy it and be her normal self. Her every action is thwarted, dictated and judged. Lux, the leading soap brand from the house of Unilever, decided to address this issue with pregnant actor Kareena Kapoor Khan in its new film conceptualized by Wunderman Thompson South Asia. With every action of public figures’ under scrutiny, Kareena talks straight from the heart. The film captures a conversation between star couple Saif Ali Khan and wife Kareena, where Kareena echoes the frustration of many women who face stipulations and restrictions when pregnant. When Saif reminds her that during her first pregnancy she was happiest when she just followed her heart and was unstoppable, she realises that the solution lies within her. She knows she should continue doing the things she loves, which make her truly ‘glow’. Credits: Client: Hindustan Unileve